RootsLand is a local fruit farm. It focuses on bringing organic fruit to people’s home and strong community. Their message is to share what is good with the community and to work together. They emphasize that fruit production is a whole process that is only possible thanks to the collaboration of the community, specifically farmers, field workers, and delivery workers. The packaging aims to portray sharing and collaboration. It also informs the community on the fruit they are consuming and on the work of everyone involved in the efforts to provide high quality fruit.